Turning up in the 90s, Digital Marketing has changed the way companies use technology in promoting their businesses.

In the past, we needed to wait for the companies to give us info about the products. Nowadays, each one of us has become an info source.

The Internet allows us to play a more active role in this process. In numbers, it means that 60% of shopping has already been done before the consumer even contacts the seller.

But while it seems challenging, Digital Marketing is actually a huge opportunity for companies to strengthen their brand and multiply their business opportunities, as the Internet is a part of people's lives.

​In addition, it includes several fronts of action, such as Content Marketing, Email Marketing, social networks, among others, which increases its reach and influence in the consumer buying process.

Why should you build your own business on the Internet?

That’s probably the easiest Q to an A!

​The advantages of having an online business and the reason you’ll definitely say goodbye to bosses and fixed working hours forever!

The fact that you do not have a schedule to complete can be tempting to do many other tasks and leave the work aside.

​That's why I recommend that you take advantage of this flexibility in a smart way and learn how to manage your time very well and prioritise activities according to your goals.

Change your mindset, change your life. It sounds so easy and still many of us tell ourselves it’s too late to change careers or that we don’t have enough time to learn something new.

Living with these limiting beliefs creates a self-fulfilling prophecy: we believe we can’t, so we don’t. If we instead lived in terms of “I can” and “I will”, imagine what we could achieve!

I personally had to choose changing my mindset in order to get the life I have today. I speak shortly about it in the last session of this article.

Also, I believe our thoughts have incredible power over our everyday lives, and that our moods and behaviours are a reflection of how we think.

​Here are some of the important tips about mindset you must know:

The more you give the more you receive back.

Do not hold information just because you believe you’re privileged knowing more than others. There is enough success for each one of the people in this world. Don’t be selfish.

Sharing knowledge is the most powerful thing you can do nowadays. Everyone benefits when we share ideas, even with your competitors.

​By recognizing that there’s more than enough success to go around, we’ve freed ourselves from limitations.

The number one reason entrepreneurs don’t succeed is because they’re afraid to fail — that fear can even keep them from starting something in the first place.

The fact is, you can’t reach the peak unless you take the first step. I believe the only way to grow is making mistakes. I’ve just begun my business and have made tons of them. Learned with each one.

Risk is scary, but stagnation is worse — and the more you believe you’ll fail, the more likely it is that you will.

​Remember: if you’re not progressing then you’re failing anyway, so you’re better off taking the chance.

Think you need a University Diploma to build a business? Nah, far away from it!

Nobody here is saying Diploma is not important. Knowledge is essential for anything in life. But it doesn’t mean you need to spend 4 or 5 years of your life before starting something.

I’m a proof of it. I graduated in International Relations – which didn’t give me any idea of how to build a business – I’m specialist in Brazilian Customs Legislation – which puts me farther away from having my own company – and now I’ve changed career for promoting products online as an affiliate marketer.

​But I’m studying a lot. And I’m loving it! Thanks God the Internet allows us to have access to amazing online courses. You just need to pick the best one and enjoy the road!